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This article is a Candidate for the Forums.
This notice was posted on 00:25, 26 November 2006 (UTC).
Electoral marketing is a species of political marketing, applied and related directly and exclusively to electoral situations. To use and adapt the standard Chartered Institute of Marketing definition for “marketing”, we can say that electoral marketing is the management process responsible for identifying, anticipating and satisfying voters’ requirements before the elections and exclusively for elections.